Meet The Team
Our team is strategically positioned throughout the UK, providing comprehensive coverage nationwide. If you're seeking to expand your brand presence in the UK market, we can be your partner for growth.
We are different from other distributors. People matter. We want to develop long-standing relationships with our partners, customers and consumers.
Senior Management
Jack Perry
Chairman
Coming from a family where UK-China was a constant topic in business discussions over three generations, Jack became the first Perry to live in China in 2006. During his 4-year tenure in Shanghai and Beijing, he immersed himself in the business, establishing companies under the LEC banner.
Operations Team
Pritpal Bhamra
Head of Direct Sales
18 years' experience driving business growth across high-value commercial sectors.
Built and scaled revenue functions across robotics, hospitality and FMCG from the ground up.
Owns end-to-end go-to-market strategy and operational delivery, not just planning.
Translates complex market insight into high-impact, revenue-generating B2B solutions.
Graham Abbott
Advisor / Sales / Strategy / Distribution
30 years' experience driving business growth in sales, strategy and distribution.
A proven track record launching FMCGbrands into the global drinks market from a standing start.
Leads long-term business development and retail/on-trade distribution at senior level.
Deep category expertise across drinks — exactly the discipline this launch requires.
Cherilyn Huo
Sales & Marketing Associate
A proven track record in finance and logistics
Cherilyn is fluent in Mandarin Chinese, French and English
We are a very friendly and passionate about everything we do, so please reach out and get in touch using the button below.
